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Description of the programme content After completing the programme, the student should have knowledge of - key figures that drive revenue. - pricing strategies in the restaurant industry. - the Boston matrix (growth-share matrix). - how digitalisation and new technical solutions affect the restaurant industry, and their benefits. - how digital ways of working can be a competitive advantage. - which digital systems are available. - different digital marketing channels. After completing the programme, the student should have skills in - forecasting demand based on market forces. - Menu Engineering (analysis of the profitability and popularity of dishes). - developing strategies for pricing, staffing and upselling. - using strategies for digital marketing. - implementing digital competence in a restaurant without losing the personal contact with the guest. After completing the programme, the student should have the competence to - develop a differentiated revenue philosophy. - handle the opportunities and challenges of digitalisation in a restaurant.
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Revenue Management for Restaurants - learn to increase a business's profitability through revenue optimisation
FEI - Företagsekonomiska Institutet
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