Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: DIMA19TRA.
Resources and Economics in Marketing is a YH course at TUC that gives knowledge of the role of economics in the marketing process. You learn about full cost calculations and the different forms of budget used in marketing work. The course gives you the ability to identify economic conditions and development trends and to recognise the importance of profitability optimisation. After the course you can work with the economic aspects of marketing in a qualified way.
The purpose of the course is to give knowledge of the role of economics in the marketing process. The course also gives knowledge of full cost calculations and different forms of budget. The goal of the course is to recognise the importance of profitability optimisation and to gain the ability to identify economic conditions and development trends.
The purpose of the course is to give knowledge of the role of economics in the marketing process. The course also gives knowledge of full cost calculations and different forms of budget. The goal of the course is to recognise the importance of profitability optimisation and to gain the ability to identify economic conditions and development trends.
What you will learn
What you learn.
You understand the role of economics in the marketing process.
You can use full cost calculations in marketing work.
You know different forms of budget and how they are applied.
You recognise the importance of profitability optimisation in marketing.
You can identify economic conditions and development trends.
Curriculum
How the course is built.
Economics in the marketing process
How economic factors affect marketing work.
Full cost calculations
Calculating and applying full cost calculations.
Forms of budget
Review of different types of budgets in marketing.
Profitability optimisation
Strategies for optimising profitability in marketing work.
Target audience
Who is this for?
The course is aimed at students on YH programs focused on marketing and digital communication.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
