Marketing & Communication

Marketing Communication and Marketing, 10 YH credits.

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TUC Yrkeshögskola
Verified provider of education

Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: ARLED25HT.

The course Marketing Communication and Marketing in Social Work gives you basic knowledge of how marketing and communication can be used in social services. You learn how messages and information are adapted to target groups in the social field. The course is part of TUC's YH programme focusing on social work.

Duration: 2 weeks
Language: Swedish
Level: Beginner
CSN-eligible

Time commitment: Full-time, 2 weeks (10 YH credits)

About the course.

Marketing communication and marketing in social work

Marketing communication and marketing in social work

What you will learn

What you learn.

  • You understand the basics of marketing communication and marketing.
  • You can adapt communication and messages to target groups in social work.
  • You can use simple marketing tools in a social services organisation.
  • You can plan simple communication activities in a social services organisation.
Curriculum

How the course is built.

  1. Basics of marketing communication

    Key concepts in marketing and communication.

  2. Marketing in social work

    How communication and marketing are applied in social services organisations.

  3. Adapting to target groups

    Adapting messages to different target groups.

Target audience

Who is this for?

The course is aimed at students in TUC's YH programme focusing on social work.

What "verified" means here

Verified credential.

When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.

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