Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: TECHD23JÖN.
Marketing Communication covers different marketing strategies from a sales perspective. You learn the basics of market segmentation, customer categorisation and how social media can be used in sales and strategic marketing. The course gives a theoretical foundation for analysing markets and target groups and for planning, carrying out and evaluating marketing campaigns focused on technical sales. The course is given as part of TUC's YH programme for Technical Sales Managers.
Duration: 4 weeks
Language: Swedish
Level: Beginner
CSN-eligible
Time commitment: 20 YH credits, approx. 4 weeks of full-time study
The course covers different marketing strategies from a sales perspective. The student will learn the basics of various tools for market segmentation, how customer categorisation should be used, and how social media can be used in sales and strategic marketing in the future professional role of Technical Sales Manager.
The course covers different marketing strategies from a sales perspective. The student will learn the basics of various tools for market segmentation, how customer categorisation should be used, and how social media can be used in sales and strategic marketing in the future professional role of Technical Sales Manager.
What you will learn
What you learn.
You can use tools for market segmentation and customer categorisation
You understand how social media can be used in sales and marketing
You can analyse markets and target groups
You can plan a marketing strategy from a sales perspective
You can carry out and evaluate marketing campaigns
You can link marketing communication to technical sales
Curriculum
How the course is built.
Market segmentation
Tools for dividing the market into relevant segments.
Customer categorisation
Methods for categorising and prioritising customers.
Social media in sales
How social media can be used strategically in marketing and sales.
Market and target group analysis
Analysing markets and target groups ahead of a campaign.
Marketing campaigns
Planning, carrying out and evaluating campaigns focused on technical sales.
Target audience
Who is this for?
The course is aimed at you who are taking the YH programme for Technical Sales Managers at TUC and want to understand marketing communication from a sales perspective.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
