Part of the YH programme Digital Content Producer at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: DIGID23LIN.
Marketing and Marketing Communication is a 35 YH credit course at TUC Yrkeshögskola that highlights the role of marketing communication in a company or organisation. The course gives specialised knowledge of marketing and marketing communication and the ability to apply this in practice in the role of Digital Content Producer. You develop an understanding of the development of advertising, target group analysis, environmental analysis and different roles in marketing communication, and how brands are strategic assets in an organisation's development of a strong market position.
Duration: 7 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: Full-time study corresponding to 35 YH credits (approx. 7 weeks)
The course highlights the role of marketing communication in a company or organisation and gives specialised knowledge of marketing and marketing communication, as well as the ability to apply marketing and marketing communication in practice in the role of Digital Content Producer. The student also develops an understanding of the development of advertising, target group analysis, environmental analysis and different roles in marketing communication, as well as knowledge and understanding of how brands are strategic assets in companies' and organisations' development of a strong market position.
The course highlights the role of marketing communication in a company or organisation and gives specialised knowledge of marketing and marketing communication, as well as the ability to apply marketing and marketing communication in practice in the role of Digital Content Producer. The student also develops an understanding of the development of advertising, target group analysis, environmental analysis and different roles in marketing communication, as well as knowledge and understanding of how brands are strategic assets in companies' and organisations' development of a strong market position.
What you will learn
What you learn.
You understand the role of marketing communication in an organisation
You can carry out target group and environmental analysis
You know the development of advertising and the different roles in marketing communication
You understand brands as strategic assets
You can apply marketing in practice in the role of Digital Content Producer
Curriculum
How the course is built.
The role of marketing communication
The importance of marketing communication for companies and organisations.
Target group and environmental analysis
Methods for analysing target groups and the business environment.
The development of advertising
Historical and current developments in advertising and marketing communication.
The brand as a strategic asset
How brands contribute to a strong market position.
Target audience
Who is this for?
The course is aimed at you who are training to be a Digital Content Producer at TUC and want to develop specialised knowledge of marketing and marketing communication.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
