Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: FÖS19TRA.
Marketing, 30 YH credits, gives you knowledge of what marketing involves and the role sales plays in this process. You learn to create a marketing plan for both the short and long term and develop the ability to analyse how current strategies and business models meet the future. The course also gives insight into how background information affects decision-making and the importance of choosing the right analysis tools. The course is part of several of TUC's business and sales-oriented YH programmes.
Duration: 6 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: Full-time study corresponding to 30 YH credits (approx. 6 weeks)
The purpose of the course is to give the student an understanding of what marketing means and the role that sales, as well as the salesperson, plays in this process.
After the course, the student will be able to take part in creating a marketing plan with both a short-term and a long-term focus. The goal of the course is to give in-depth knowledge of how background information affects and leads to decision-making, and the importance of choosing the right analysis tool at the right time.
The purpose of the course is to give the student an understanding of what marketing means and the role that sales, as well as the salesperson, plays in this process.
After the course, the student will be able to take part in creating a marketing plan with both a short-term and a long-term focus. The goal of the course is to give in-depth knowledge of how background information affects and leads to decision-making, and the importance of choosing the right analysis tool at the right time.
What you will learn
What you learn.
You can explain what marketing means and the role of sales in the marketing process.
You can create a marketing plan for the short and long term.
You can identify how internal strategies and business models meet future changes.
You can choose relevant analysis tools based on the situation and needs.
You understand how background information affects and leads to decision-making.
Curriculum
How the course is built.
Marketing fundamentals
What marketing involves and the role of sales in the process.
Marketing planning
Creating a marketing plan for the short and long term.
Strategy and business models
Analysis of how current strategies meet future demands.
Decision support and analysis tools
How background information affects decisions and choosing the right analysis tool.
Target audience
Who is this for?
The course is aimed at YH students in business, sales and marketing, as well as professionals who want to deepen their knowledge in the field.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
