Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: OPTID20JÖN.
Customer and Sales Knowledge gives you basic knowledge of B2B sales and the opportunity to develop your personal sales style. You gain tools to carry out customer and needs analyses, use different methods in business sales and conduct professional sales conversations with well-developed sales technique. The course gives an understanding of the whole sales process, from initial prospecting to closing and follow-up, in a value-creating way.
Duration: 7 weeks
Language: Swedish
Level: Beginner
CSN-eligible
Time commitment: 35 YH credits, approx. 7 weeks of full-time study
The purpose of the course is to give the student the conditions to sell and provide service in the optical industry in a professional and competent way. The course also aims to give the student the conditions to market the store and its products honestly. The aim of the course is for the student to have the knowledge, skills and competence to deal with customers, communicate knowledge about the products' possibilities and limitations, and carry out qualified sales work.
The purpose of the course is to give the student the conditions to sell and provide service in the optical industry in a professional and competent way. The course also aims to give the student the conditions to market the store and its products honestly. The aim of the course is for the student to have the knowledge, skills and competence to deal with customers, communicate knowledge about the products' possibilities and limitations, and carry out qualified sales work.
What you will learn
What you learn.
Can carry out customer and needs analyses in B2B sales
Can apply methods and tools in business sales
Can conduct professional sales conversations with developed sales technique
Can manage the whole sales process from prospecting to closing
Can work in a value-creating way in following up customer relationships
Curriculum
How the course is built.
Customer and needs analysis
Methods for analyzing customers' needs before a sale.
B2B sales methods and tools
Tools and methods used in business sales.
Sales conversations and sales technique
Conducting professional sales conversations with developed technique.
The whole sales process
From prospecting to closing and value-creating follow-up.
Target audience
Who is this for?
The course is aimed at students on TUC's sales programs training to become B2B business sales representatives.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
