Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: TECHD23JÖN.
Consultative Sales gives you knowledge of sales as a process, business communication and business acumen with a focus on an advisory sales role. You learn to start from the customer's needs and carry out needs analyses in order to recommend relevant goods and services. The course gives the competence required in the professional role of Technical Sales Manager to work consultatively in customer meetings. The course is given as part of TUC's YH program in technical sales.
Duration: 6 weeks
Language: Swedish
Level: Beginner
CSN-eligible
Time commitment: 30 YH credits, approx. 6 weeks of full-time study
The course covers sales as a process, business communication, business acumen for consultative sales, and the seller's role as an advisor.
The course covers sales as a process, business communication, business acumen for consultative sales, and the seller's role as an advisor.
What you will learn
What you learn.
You can describe sales as a process and its different steps
You can apply business communication in a consultative sales role
You understand the importance of business acumen for consultative sales
You can carry out needs analyses in customer meetings
You can recommend goods and services based on the customer's needs
You can act as an advisor in the role of Technical Sales Manager
Curriculum
How the course is built.
Sales as a process
The different steps and phases of the sales process.
Business communication
Communication adapted for consultative sales.
Business acumen
Acting in a businesslike way in the advisory sales role.
Needs analysis
Methods for mapping the customer's needs.
Advisory customer meetings
Recommending relevant solutions based on the needs analysis.
Target audience
Who is this for?
The course is aimed at you who are studying the YH program for Technical Sales Managers at TUC and want to develop a consultative, advisory sales role.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
