Marketing & Communication

Communcation and Business Acumen, 15 YH credits.

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TUC Yrkeshögskola
Verified provider of education

Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: VVS19JÖN.

Communication and Business Acumen, 15 YH credits, gives you knowledge of communication and sales technique, with a focus on adapting your message to different target groups in a businesslike way. You practice sales technique and dealing with customers professionally. The course also trains you to give talks in different contexts. The course is given by TUC Yrkeshögskola as part of a sales-oriented YH program.

Duration: 3 weeks
Location: Tranås
Language: Swedish
Level: Beginner
CSN-eligible

Time commitment: 15 YH credits, equivalent to approx. 3 weeks of full-time study

About the course.

The purpose of the course is to give the student in-depth knowledge of communication and how to adapt it to the target group. The course will also give students knowledge of sales technique and customer service in a businesslike manner. The aim of the course is for the student to have the competence to give talks in different contexts.

The purpose of the course is to give the student in-depth knowledge of communication and how to adapt it to the target group. The course will also give students knowledge of sales technique and customer service in a businesslike manner. The aim of the course is for the student to have the competence to give talks in different contexts.

What you will learn

What you learn.

  • You can adapt your message in a businesslike way to different target groups.
  • You master basic sales technique.
  • You can deal with customers professionally.
  • You can give talks in different contexts.
  • You understand the connection between communication and businesslike customer service.
Curriculum

How the course is built.

  1. Foundations of communication

    How messages are adapted to the recipient and situation.

  2. Sales technique

    Basic methods for selling and dealing with customers.

  3. Business acumen

    Behaving in a businesslike way in customer relationships.

  4. Oral presentation

    Training in giving talks to different target groups.

Target audience

Who is this for?

The course is aimed at YH students preparing for a professional role in sales or customer contact.

What "verified" means here

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When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.

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