Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: DIMA19TRA.
Communication in Digital Marketing is a YH course at TUC that gives knowledge of communication tools and how they influence and make an impact in the media. You develop the skill of writing creative, media-adapted texts for digital marketing. The course trains your ability to create texts adapted to purpose, situation and recipient. After the course you have strategies and tools for analyzing, editing and producing media-adapted texts.
The purpose of the course is to give knowledge of communication tools and how they influence and make an impact in the media. The course also gives skills in writing creative, media-adapted texts. The student develops the ability to create texts for digital marketing with regard to purpose, situation and recipient. The aim of the course is to give knowledge of strategies and tools for analyzing, editing and producing media-adapted texts.
The purpose of the course is to give knowledge of communication tools and how they influence and make an impact in the media. The course also gives skills in writing creative, media-adapted texts. The student develops the ability to create texts for digital marketing with regard to purpose, situation and recipient. The aim of the course is to give knowledge of strategies and tools for analyzing, editing and producing media-adapted texts.
What you will learn
What you learn.
You can use communication tools adapted for digital media.
You can write creative, media-adapted texts.
You can adapt communication to purpose, situation and recipient.
You can analyze and edit text for digital marketing.
You have strategies for producing media-adapted content.
Curriculum
How the course is built.
Communication tools in digital media
Review of tools and channels for digital communication.
Writing technique for digital marketing
Writing creative, media-adapted texts.
Audience-adapted communication
Adapting messages to purpose, situation and recipient.
Text analysis and editing
Methods for analyzing and improving communication texts.
Target audience
Who is this for?
The course is aimed at students on YH programs focused on digital marketing and communication.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
