Class DS22.

Professional roles Professional role 1: Digital business developer Professional role 2: Digital coordinator Professional role 3: Digital marketing/growth manager Professional role 4: Digital Planner Professional role 5: Digital Specialist The graduate has knowledge of... - The emergence of the digital landscape and the impact of paradigm shifts on digital behaviour. - The largest digital channels, services and tools - Communication with text, images, moving images and sound across digital media. - Project work and project methods - Methods for strategic work in and development of digital media - Methods for strategic evaluation within digital media and channels. - Mapping customer behaviour in digital media - Brand-building activities. - Change management in digital development The graduate has skills in... - Planning and carrying out a strategic project based on a requirements specification - Presenting proposed solutions in a pitch to clients/prospective clients in Swedish and - English - Developing strategies to communicate brands and campaigns in text, images and speech - Carrying out target group, environmental and competitor analyses that form the basis for the digital change or development a company wants/needs to make - Planning and developing digital activities, campaigns and services - Following up digital activities and campaigns and writing a report on the results - Mapping people's behaviour in a digital environment using tools and methods, and on that basis creating personas The graduate has the competence to... - Analyse a company's or organisation's needs in digital strategy. - Take part in delivering a digital marketing strategy based on a brief. - Work with strategic digital and communication issues within a company or an organisation. - Take a consultative approach to developing a digital strategy for a client. - Work towards long-term relationships with clients. - Independently set goals and KPIs for projects based on the needs of the business. - Understand, analyse and develop innovative solutions to the challenges a company or an organisation may have with its digital presence - Keep up with developments and trends in the field for their own professional development - Confidently set up Google Tag Manager on a site/app with an understanding of what is to be analysed