Key Account Managment, 20 YH credits.

The purpose of the course is to give the theoretical and practical foundations of KAM sales. The course will give the student tools for how to steer and lead collaboration with key accounts, and to work for long-term, good relationships. The aim of the course is for the student to have in-depth knowledge of, and useful tools for, how to lead and develop collaboration with key accounts from a holistic perspective, and to work for long-term, profitable and good relationships. The course gives the student knowledge of how to find new opportunities for development, both for the company and for the customer, across the whole of the company's and the customer's organization, e.g. in production, logistics, quality and more.

The purpose of the course is to give the theoretical and practical foundations of KAM sales. The course will give the student tools for how to steer and lead collaboration with key accounts, and to work for long-term, good relationships. The aim of the course is for the student to have in-depth knowledge of, and useful tools for, how to lead and develop collaboration with key accounts from a holistic perspective, and to work for long-term, profitable and good relationships. The course gives the student knowledge of how to find new opportunities for development, both for the company and for the customer, across the whole of the company's and the customer's organization, e.g. in production, logistics, quality and more.