Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: TECHD24JÖN.
B2B Sales Technique covers sales and the sales process with a focus on technical sales and negotiation between companies, both nationally and internationally. You learn every step of the sales process for identifying, prioritising and working customers, and tools for documenting customer work. The course trains you in conducting sales conversations with customers. The course provides the competence required for the future professional role of Technical Sales Manager in B2B sales.
Duration: 7 weeks
Language: Swedish
Level: Beginner
CSN-eligible
Time commitment: 35 YH credits, approx. 7 weeks of full-time study
The course covers sales and the sales process with a focus on technical sales and negotiation between companies, business to business (B2B), nationally and internationally, in the future professional role of Technical Sales Manager. The course also covers every step of the sales process for identifying, prioritising and working customers, tools for documenting customer work, and how sales conversations with customers are conducted.
The course covers sales and the sales process with a focus on technical sales and negotiation between companies, business to business (B2B), nationally and internationally, in the future professional role of Technical Sales Manager. The course also covers every step of the sales process for identifying, prioritising and working customers, tools for documenting customer work, and how sales conversations with customers are conducted.
What you will learn
What you learn.
You can explain every step of the B2B sales process
You can identify, prioritise and work customers systematically
You master negotiation technique between companies, nationally and internationally
You can use tools to document customer work
You can conduct a structured sales conversation with a customer
You can apply technical sales in a B2B context
Curriculum
How the course is built.
The steps of the sales process
From identifying customers to working them and closing deals.
B2B negotiation
Negotiation between companies, nationally and internationally.
Customer prioritisation
Methods for identifying and prioritising the right customers.
Documenting customer work
Tools for following up and documenting sales work.
Sales conversations
Practical training in conducting sales conversations with customers.
Target audience
Who is this for?
The course is aimed at those taking the YH programme for Technical Sales Manager at TUC who want to develop practical B2B sales skills.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
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