Marketing & Communication

Sales and Business Acumen, 15 YH credits.

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TUC Yrkeshögskola
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Part of the YH programme Digital innehållsproducent at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: DIGID24LIN.

Sales and Business Acumen is a 15 YH credit course at TUC Yrkeshögskola where you learn to analyse market needs and demand. You gain an understanding of how business processes unfold and learn to identify and create value for the customer. The course also gives you knowledge of profitability calculations, costing and budgeting for a better understanding of pricing in your future professional role.

Duration: 3 weeks
Language: Swedish
Level: Beginner
CSN-eligible

Time commitment: Full-time study equivalent to 15 YH credits (approx. 3 weeks)

Part of YH programme
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About the course.

In the course the student learns to analyse market needs and demand. The student should gain an understanding of how business processes unfold and be able to identify and create value for the customer. The student also learns profitability calculations, costing and budgeting for greater knowledge of pricing in their future professional role.

In the course the student learns to analyse market needs and demand. The student should gain an understanding of how business processes unfold and be able to identify and create value for the customer. The student also learns profitability calculations, costing and budgeting for greater knowledge of pricing in their future professional role.

What you will learn

What you learn.

  • You can analyse market needs and demand
  • You understand how a business process unfolds from start to close
  • You can identify and create value for the customer
  • You can carry out profitability calculations, costing and budgeting
  • You have a basic understanding of pricing in your professional role
Curriculum

How the course is built.

  1. Market analysis

    Analysing market needs and demand.

  2. Business processes and customer value

    How business is conducted and how value is created for the customer.

  3. Profitability calculation and costing

    Basic methods for profitability calculation and costing.

  4. Budgeting and pricing

    Budgeting and setting prices in a professional role.

Target audience

Who is this for?

The course is aimed at those studying a YH programme at TUC who want to develop basic knowledge of sales, business acumen and costing.

What "verified" means here

Verified credential.

When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.

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