Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: ECM19DJÖN.
Sales, 20 YH credits, gives you the right conditions for a cost-effective, customer-focused sales process from an e-commerce perspective. Based on target group and channel, you learn to analyse the customer journey and adapt the sales process to increase sales in an online store. The course is given by TUC Yrkeshögskola within the distance-based e-commerce programme. The focus is on the practical application of sales strategies in a digital environment.
Duration: 4 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: 20 YH credits, distance study with regular lectures and independent work
The purpose of the course is to give the student the right conditions for a cost-effective, customer-focused sales process from an e-commerce perspective. The goal of the course is for the student to be able to analyse the customer journey and adapt the sales process based on target group and channel in order to increase sales through e-commerce.
The purpose of the course is to give the student the right conditions for a cost-effective, customer-focused sales process from an e-commerce perspective. The goal of the course is for the student to be able to analyse the customer journey and adapt the sales process based on target group and channel in order to increase sales through e-commerce.
What you will learn
What you learn.
You can analyse the customer journey based on target group and channel.
You can adapt the sales process to increase sales in an online store.
You understand how a cost-effective, customer-focused sales process is built.
You can identify which channels suit different target groups.
Curriculum
How the course is built.
The sales process in e-commerce
Building a cost-effective, customer-focused sales process.
The customer journey
Analysing the customer journey based on target group and channel.
Channel adaptation
How the sales process is adapted to different sales channels.
Increasing conversion
Methods for increasing sales on an e-commerce site.
Target audience
Who is this for?
The course is aimed at those who want to work in e-commerce sales.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
