Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: ECM19STO.
E-commerce, 35 YH credits, gives you insight into today's e-commerce and an understanding of how e-commerce is linked to other business systems. You gain knowledge of how an e-commerce site is built and learn to independently analyse it and make improvements to increase conversion. The course is given by TUC Yrkeshögskola within the distance-based e-commerce programme. The course combines theory about the structure of e-commerce with practical analysis.
Duration: 7 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: 35 YH credits, distance study with regular lectures and independent work
The purpose of the course is to give the student insight into today's e-commerce and an understanding of how e-commerce is linked to other business systems. After completing the course, the student should understand how an e-commerce site is built. The goal of the course is for the student to be able to independently analyse the site and make improvements to increase conversion.
The purpose of the course is to give the student insight into today's e-commerce and an understanding of how e-commerce is linked to other business systems. After completing the course, the student should understand how an e-commerce site is built. The goal of the course is for the student to be able to independently analyse the site and make improvements to increase conversion.
What you will learn
What you learn.
You understand how an e-commerce site is built.
You can link e-commerce to other business systems.
You can independently analyse and propose improvements to an e-commerce site.
You can identify measures to increase conversion.
Curriculum
How the course is built.
The structure of e-commerce
How an e-commerce site and its business systems are built.
Links to business systems
How e-commerce interacts with inventory, finance and other systems.
Analysing the e-commerce site
Methods for independently analysing a site's performance.
Improving conversion
Practical measures to increase conversion on an e-commerce site.
Target audience
Who is this for?
The course is aimed at you who want to work with the development and operation of e-commerce.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
