Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: ECM19DJÖN.
E-commerce, 35 YH credits, gives you insight into today's e-commerce and an understanding of how e-commerce is connected to other business systems. You gain knowledge of how an e-commerce site is built and learn to independently analyse and make improvements to increase conversion. The course is given by TUC Yrkeshögskola within the remote e-commerce programme. The course combines theory about the structure of e-commerce with practical analysis.
Duration: 7 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: 35 YH credits, remote study with ongoing lectures and independent work
The purpose of the course is to give the student insight into today's e-commerce and to create an understanding of how e-commerce is connected with other business support systems. On completing the course, the student shall understand how an e-commerce site is built. The aim of the course is for the student to have an overall understanding of e-commerce as a sales channel.
The purpose of the course is to give the student insight into today's e-commerce and to create an understanding of how e-commerce is connected with other business support systems. On completing the course, the student shall understand how an e-commerce site is built. The aim of the course is for the student to have an overall understanding of e-commerce as a sales channel.
What you will learn
What you learn.
You understand how an e-commerce site is built.
You can connect e-commerce with other business systems.
You can independently analyse and propose improvements to an e-commerce site.
You can identify measures to increase conversion.
Curriculum
How the course is built.
The structure of e-commerce
How an e-commerce site and its business systems are built.
Connection to business systems
How e-commerce works together with inventory, finance and other systems.
Analysing the e-commerce site
Methods for independently analysing a site's performance.
Improving conversion
Practical measures to increase conversion on an e-commerce site.
Target audience
Who is this for?
The course is aimed at you who want to work with the development and operation of e-commerce.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
