Marketing & Communication

Digital Business Acumen, 20 YH credits.

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TUC Yrkeshögskola
Verified provider of education

Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: DIMAD24JON.

The course gives you a digital and sustainable business-driven mindset and insight into how a business operates. You gain a holistic understanding of a digital company's vision, business idea, strategy and business plan. The course is part of a YH programme in digital commerce/marketing at TUC Yrkeshögskola.

Duration: 4 weeks
Location: Jönköping
Language: Swedish
Level: Intermediate
CSN-eligible

Time commitment: Full time, about 40 hours/week (distance learning with in-person sessions)

About the course.

The purpose of the course is to give the student a digital and sustainable business-driven mindset and insight into how a business operates, with a holistic understanding of a digital company's vision, business idea, strategy and business plan.

The purpose of the course is to give the student a digital and sustainable business-driven mindset and insight into how a business operates, with a holistic understanding of a digital company's vision, business idea, strategy and business plan.

What you will learn

What you learn.

  • You have a digital and sustainable business-driven mindset.
  • You understand how a digital company's business operates.
  • You can describe a digital company's vision, business idea and strategy.
  • You can contribute to drawing up a business plan for a digital company.
Curriculum

How the course is built.

  1. A digital business-driven mindset

    Introduction to sustainable and digitally driven entrepreneurship.

  2. Vision and business idea

    Formulating a vision and business idea for a digital company.

  3. Strategy

    Strategy work for digital businesses.

  4. Business plan

    The structure and content of a business plan.

Target audience

Who is this for?

The course is aimed at students on YH programmes in digital commerce and marketing.

What "verified" means here

Verified credential.

When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.

100% Verifiable certificates Secured on blockchain

Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.