Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: ECM19STO.
Digital Transformation, Business Development and Market Strategy in E-commerce, 20 YH credits, prepares you for the rapid development in sales and buying behaviour. You gain knowledge of business development so that you can plan, analyse and draw up business plans for an e-commerce company. The course also gives insight into how digital commerce can develop based on economic and specific conditions. The course is given by TUC Yrkeshögskola within the distance-based e-commerce programme.
Duration: 4 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: 20 YH credits, distance study with regular lectures and independent work
The purpose of the course is to equip the students to handle the rapid development in sales and buying behaviour. The purpose of the course is also to provide knowledge of business development so that the student has the skills to plan, analyse and draw up business plans and gains insight into how digital commerce can develop based on economic and specific conditions. The goal of the course is to give the student a theoretical understanding of business development in an e-commerce company.
The purpose of the course is to equip the students to handle the rapid development in sales and buying behaviour. The purpose of the course is also to provide knowledge of business development so that the student has the skills to plan, analyse and draw up business plans and gains insight into how digital commerce can develop based on economic and specific conditions. The goal of the course is to give the student a theoretical understanding of business development in an e-commerce company.
What you will learn
What you learn.
You understand how sales and buying behaviour develop in a digital environment.
You can plan, analyse and draw up business plans for an e-commerce company.
You have a theoretical understanding of business development in an e-commerce company.
You can assess how digital commerce can develop based on economic conditions.
Curriculum
How the course is built.
Digital transformation
How sales and buying behaviour change in a digital environment.
Business development
Planning, analysing and drawing up business plans.
Market strategy in e-commerce
Strategies for developing an e-commerce business.
Economic conditions
How digital commerce can develop within economic constraints.
Target audience
Who is this for?
The course is aimed at you who want to work with business development and strategy in e-commerce.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
