Vocational

Digital Propaganda.

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Malmö Yrkeshögskola logotyp
Malmö Yrkeshögskola
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Language: Swedish
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About the course.

Learning objectives 1. Storytelling for short stories Knowledge Building an engaging story Structuring a video to create engagement Explaining what makes a video attractive to share 2. Video editing for maximum impact Knowledge Explaining how to structure a video to create engagement Explaining what makes a video attractive to share Skills Creating engaging videos with high potential for going viral Competences Understanding how to edit video for maximum engagement 3. Advertising in video-based media Knowledge How to track who has seen ads ethically and legally How to analyse tracking data and what is permitted Skills Launching campaigns in video-based media Tracking and analysing viewer data Competences Creating information and advertising campaigns in video-based media Launching products and information via video-based media Analysing campaign results

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Digital Propaganda

Malmö Yrkeshögskola

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