UX, Digital Accessibility and AI.

Learning outcomes 1. UX and digital accessibility Knowledge Define key concepts and principles of web accessibility. Explain the importance of inclusive design in web development. Describe relevant accessibility laws and guidelines (e.g. WCAG - Web Content Accessibility Guidelines). Explain the consequences of non-compliance. Describe the fundamentals of UX design, including user research, wireframing, prototyping and usability testing. Explain the connection between accessibility and a positive user experience. Skills Carry out accessibility audits with both technical tools and manual testing methods Identify common accessibility problems and propose fixes Design user interfaces with accessibility in mind. Create wireframes and prototypes that prioritise usability for all users Competencies Integrate accessibility, UX, SEO and conversion optimisation into web development projects Carry out usability tests, accessibility tests and SEO audits to evaluate website performance and make data-driven improvements. 2. SEO for digital accessibility and UX Knowledge Describe the connection between accessibility and SEO. Describe techniques and methods for optimising websites for search engines while maintaining accessibility. Describe the relationship between accessibility and conversion rate. Identify strategies for increasing visitor engagement and conversions through accessible design. Skills Use practical SEO techniques that comply with accessibility guidelines Optimise website content for better search engine ranking while maintaining accessibility Analyse website data to identify conversion bottlenecks and usability problems Implement changes to improve conversion while ensuring accessibility 3. AI in practical work Competencies Integrate accessibility, UX, SEO and conversion optimisation into web development projects Carry out usability tests, accessibility tests and SEO audits to evaluate website performance and make data-driven improvements