Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: DIMA19TRA.
Digital Market Strategy is a YH course at TUC that gives knowledge of digital marketing channels and how they are used in corporate and business strategies. You learn about setting requirements and how procurement and comparison of suppliers can be done. The course also gives knowledge of how digital development and new technology affect companies and their change work. After the course you can plan, organise and follow up digital market strategies.
The purpose of the course is to provide knowledge of digital marketing channels and how they are used in corporate and business strategies. The purpose of the course is also to provide knowledge of setting requirements and how ordering from and comparing different suppliers can be done. The course also provides knowledge of how digital development and new technology affect the company, so that the company can take part in developing the change process towards future trends and needs. The student develops their ability to evaluate background information and, based on it, choose tools for digital market strategy and analysis. The goal of the course is to provide skills to plan, organise and follow up different digital market strategies.
The purpose of the course is to provide knowledge of digital marketing channels and how they are used in corporate and business strategies. The purpose of the course is also to provide knowledge of setting requirements and how ordering from and comparing different suppliers can be done. The course also provides knowledge of how digital development and new technology affect the company, so that the company can take part in developing the change process towards future trends and needs. The student develops their ability to evaluate background information and, based on it, choose tools for digital market strategy and analysis. The goal of the course is to provide skills to plan, organise and follow up different digital market strategies.
What you will learn
What you learn.
You can explain digital marketing channels and their role in business strategy.
You can set requirements when procuring and comparing suppliers.
You understand how digital development and new technology affect companies.
You can evaluate background information and choose the right tools for digital analysis.
You can plan, organise and follow up digital market strategies.
You can contribute to the company's development towards future trends and needs.
Curriculum
How the course is built.
Digital marketing channels
A review of different channels and their role in business strategy.
Requirements and procurement
Setting requirements and comparing suppliers ahead of digital investments.
Digital development and new technology
How new technology affects the company's change work.
Strategic planning
Planning, organising and following up digital market strategies.
Analysis and choice of tools
Evaluating information and choosing the right analysis tools.
Target audience
Who is this for?
The course is aimed at students on YH programmes focused on digital marketing and communication.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
