Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: FÖS21TRA.
The course gives you knowledge of how information technology can be used in digital commerce and marketing to reach and retain customers. You develop the ability to plan, organise and follow up digital marketing initiatives. You also gain knowledge of tools, methods and models for digital commerce and marketing and learn to apply them independently. The goal is for you to understand how digital strategies affect marketing and sales.
Duration: 7 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: Equivalent to about 7 weeks of full-time study
The purpose of the course is to give the student knowledge of how information technology can be used in the company's digital commerce and marketing. The student develops the ability to plan, organise and follow up the outcome of digital marketing. The student will gain knowledge of tools, methods and models for digital commerce and marketing and be able to apply them independently. The goal of the course is for the student to gain in-depth knowledge of how digital strategies affect marketing and sales.
The purpose of the course is to give the student knowledge of how information technology can be used in the company's digital commerce and marketing. The student develops the ability to plan, organise and follow up the outcome of digital marketing. The student will gain knowledge of tools, methods and models for digital commerce and marketing and be able to apply them independently. The goal of the course is for the student to gain in-depth knowledge of how digital strategies affect marketing and sales.
What you will learn
What you learn.
You can plan, organise and follow up digital marketing
You can use tools and models for digital commerce and marketing
You understand how digital strategies affect sales and brand
You can independently apply digital marketing methods in practice
You gain basic knowledge of the conditions and channels of e-commerce
Curriculum
How the course is built.
Digital marketing: basics
Introduction to channels, tools and models in digital marketing.
Planning and follow-up
Planning, organising and following up digital marketing initiatives.
E-commerce
Basic conditions for running digital commerce.
Digital strategies
How digital strategies affect marketing, sales and brand.
Target audience
Who is this for?
Students on TUC's YH programmes focused on marketing, retail or e-commerce.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
