Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: FÖS19TRA.
Digital Marketing and Online Business, 25 YH credits, gives you knowledge of how information technology can be used in a company's digital commerce and marketing. You develop the ability to plan, organise and follow up digital marketing using modern tools, methods and models for digital commerce. The course also gives you a deeper understanding of how digital strategies affect marketing and sales. The course is part of TUC Yrkeshögskola's programme in digital marketing and e-commerce.
Duration: 5 weeks
Location: Jönköping
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: Full-time study equivalent to 25 YH credits (about 5 weeks)
The purpose of the course is to give the student knowledge of how information technology can be used in the company's digital commerce and marketing. The student develops the ability to plan, organise and follow up the outcome of digital marketing. The student will gain knowledge of tools, methods and models for digital commerce and marketing and be able to apply them independently. The goal of the course is for the student to gain in-depth knowledge of how digital strategies affect marketing and sales.
The purpose of the course is to give the student knowledge of how information technology can be used in the company's digital commerce and marketing. The student develops the ability to plan, organise and follow up the outcome of digital marketing. The student will gain knowledge of tools, methods and models for digital commerce and marketing and be able to apply them independently. The goal of the course is for the student to gain in-depth knowledge of how digital strategies affect marketing and sales.
What you will learn
What you learn.
You can use information technology in digital commerce and marketing.
You can plan, organise and follow up digital marketing.
You can independently apply tools, methods and models for digital commerce and marketing.
You understand how digital strategies affect marketing and sales.
You can evaluate the outcome of digital marketing initiatives.
Curriculum
How the course is built.
IT in digital commerce and marketing
How information technology is used to drive digital commerce and marketing.
Planning and follow-up
Planning, organising and following up digital marketing initiatives.
Tools and models
Tools, methods and models for digital commerce and marketing.
Digital strategies
How digital strategies affect marketing and sales.
Target audience
Who is this for?
The course is aimed at you who are studying to become a digital marketing specialist or want to work with digital commerce and marketing.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
