Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: DIMAD24JON.
The course gives you an overall understanding of e-commerce as a sales channel. You learn to analyse the customer journey and the sales process so that you can adapt digital activities to the target group and channel with the aim of increasing sales in an online store. The course is part of a YH programme in digital marketing/e-commerce at TUC Yrkeshögskola.
Duration: 4 weeks
Location: Jönköping
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: Full time, about 40 hours/week (distance learning with in-person sessions)
The goal of the course is for the student to have an overall understanding of e-commerce as a sales channel and to be able to analyse the customer journey and the sales process in order to adapt various digital activities to the target group and channel, with the aim of increasing sales in an online store.
The goal of the course is for the student to have an overall understanding of e-commerce as a sales channel and to be able to analyse the customer journey and the sales process in order to adapt various digital activities to the target group and channel, with the aim of increasing sales in an online store.
What you will learn
What you learn.
You have an overall understanding of e-commerce as a sales channel.
You can analyse the customer journey in an online store.
You can analyse the sales process in an online store.
You can adapt digital activities to the target group and channel to increase sales.
Curriculum
How the course is built.
E-commerce as a sales channel
Overview of the role and opportunities of e-commerce.
The customer journey
Analysis of the customer's journey through an online store.
The sales process
What the sales process looks like and how it can be optimised in e-commerce.
Digital activities and target group
Adapting digital activities to the target group and channel.
Target audience
Who is this for?
The course is aimed at students on YH programmes in digital marketing and e-commerce.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
