Digital Marketing, 15 YH credits, gives you knowledge of how information technology is used in digital commerce and marketing. You develop the ability to plan, organise and follow up digital marketing initiatives using modern tools, methods and models. The course gives you a deeper understanding of how digital strategies affect marketing and sales.
The purpose of the course is to give the student knowledge of basic marketing in order to identify target groups and adapt offers to them. The course will also provide skills in creating inspiring, sales-driving content that engages. The student will develop the ability to create content for digital marketing with regard to purpose, situation and recipient. The goal of the course is to provide knowledge of which channels and tools are used to optimise campaigns, analyse, process and produce.
The purpose of the course is to give the student knowledge of basic marketing in order to identify target groups and adapt offers to them. The course will also provide skills in creating inspiring, sales-driving content that engages. The student will develop the ability to create content for digital marketing with regard to purpose, situation and recipient. The goal of the course is to provide knowledge of which channels and tools are used to optimise campaigns, analyse, process and produce.
The basics of how IT is used in digital commerce and marketing.
A review of key digital marketing tools and ways of working.
Planning, running and following up digital campaigns.
How digital strategies affect sales and brand.
The course suits YH students in marketing, sales and e-commerce.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.
