Digital Marketing, 15 YH credits, gives you knowledge of how information technology is used in digital commerce and marketing. You develop the ability to plan, organise and follow up digital marketing initiatives using modern tools, methods and models. The course gives you a deeper understanding of how digital strategies affect marketing and sales.
The purpose of the course is to give the student knowledge of how information technology can be used in the company's digital commerce and marketing. The student develops the ability to plan, organise and follow up the outcome of digital marketing. The student will gain knowledge of tools, methods and models for digital commerce and marketing and be able to apply them independently. The goal of the course is for the student to gain in-depth knowledge of how digital strategies affect marketing and sales.
The purpose of the course is to give the student knowledge of how information technology can be used in the company's digital commerce and marketing. The student develops the ability to plan, organise and follow up the outcome of digital marketing. The student will gain knowledge of tools, methods and models for digital commerce and marketing and be able to apply them independently. The goal of the course is for the student to gain in-depth knowledge of how digital strategies affect marketing and sales.
The basics of how IT is used in digital commerce and marketing.
A review of key digital marketing tools and ways of working.
Planning, running and following up digital campaigns.
How digital strategies affect sales and brand.
The course suits YH students in marketing, sales and e-commerce.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.
