Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: ECMD202JÖN.
Data insight, web analytics and conversion in e-commerce, 50 YH credits, gives you in-depth knowledge of analysing and developing an e-commerce site. You learn to plan, analyse and set up business plans and gain insight into how digital commerce can be developed based on data. The course gives you tools for web analytics and conversion optimisation. The course is given by TUC Yrkeshögskola within the remote e-commerce programme.
Duration: 10 weeks
Language: Swedish
Level: Advanced
CSN-eligible
Time commitment: 50 YH credits, remote study with regular lectures and independent work
The purpose of the course is to give the student the knowledge and skills to handle web development environments in e-commerce. The student should be able to plan and carry out activities that increase traffic to a website. The goal of the course is to give the student the ability to measure and analyse data in order to develop and improve a company's e-commerce.
The purpose of the course is to give the student the knowledge and skills to handle web development environments in e-commerce. The student should be able to plan and carry out activities that increase traffic to a website. The goal of the course is to give the student the ability to measure and analyse data in order to develop and improve a company's e-commerce.
What you will learn
What you learn.
You can use web analytics tools to follow up an e-commerce site.
You can analyse data to improve conversion on an e-commerce site.
You can plan and analyse business plans based on data-driven insights.
You understand how digital commerce can be developed based on economic and data-driven conditions.
You can identify areas for improvement based on web analytics.
Curriculum
How the course is built.
Web analytics
Basics and tools for analysing traffic and behaviour on a website.
Conversion optimisation
Methods for increasing conversion on an e-commerce site.
Data insight and business development
Turning data into input for business plans and decisions.
Digital commerce and economics
How digital commerce can be developed based on economic conditions.
Target audience
Who is this for?
The course is aimed at you who want to work in a data-driven way with web analytics and conversion optimisation in e-commerce.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
