Course catalog / Leadership / Branding
Leadership

Branding.

By
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Bank of Georgia
Verified provider of education

Learn more about what branding is and how to plan a company's success strategy

Format: Online
Language: English, Georgian
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About the course.

Learn more about what branding is and how to plan a company's success strategy

Curriculum

How the course is built.

  1. Aleksi Chikovani - Introduction

  2. Aleksi Chikovani - What a brand is not

  3. Aleksi Chikovani - Defining what a brand is

  4. Aleksi Chikovani - What a brand is made of

  5. Aleksi Chikovani - What branding is. Internal branding

  6. Aleksi Chikovani - What branding is. External branding

  7. Aleksi Chikovani - The strategic role of a brand in business

  8. Aleksi Chikovani - Where a brand begins. The rational foundation of a brand

  9. Aleksi Chikovani - The emotion of a brand

  10. Aleksi Chikovani - Brand mission, vision and values

  11. Aleksi Chikovani - Category and positioning (being the only one)

  12. Aleksi Chikovani - Brand personification and slogan

  13. Aleksi Chikovani - Brand name and brand architecture

  14. Aleksi Chikovani - Brand design

  15. Aleksi Chikovani - Brand design

  16. Aleksi Chikovani - Brand communication

  17. Aleksi Chikovani - Principles of brand management

What "verified" means here

Verified credential.

When you complete the course, Bank of Georgia issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.

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Branding

Bank of Georgia

Verified credential

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