Leadership

How to Build an Audience Around a Brand.

By
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Bank of Georgia
Verified provider of education

After completing the course, you will understand what to talk about on social media and how, how to communicate with customers through digital channels, how to get to know your target audience well and select communication topics, and what makes a brand trustworthy

Format: Online
Language: English, Georgian
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About the course.

After completing the course, you will understand what to talk about on social media and how, how to communicate with customers through digital channels, how to get to know your target audience well and select communication topics, and what makes a brand trustworthy

Curriculum

How the course is built.

  1. Introduction

  2. Communication today

  3. Who we are talking to

  4. What to talk about

  5. Legitimizing the philosophy

  6. What works well

  7. Branded groups and community building

What "verified" means here

Verified credential.

When you complete the course, Bank of Georgia issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.

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How to Build an Audience Around a Brand

Bank of Georgia

Verified credential

Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.