Course catalog / Leadership / How to Develop a Digital Communication Strategy
Leadership

How to Develop a Digital Communication Strategy.

By
Bank of Georgia logotyp
Bank of Georgia
Verified provider of education

After completing the course, you will be able to plan a digital communication strategy, learn more about the advantages of digital marketing, properly segment your target audience, and better define goals and the stages of communication with customers.

Format: Online
Language: English, Georgian
Request info

Want to know more before you sign up?

Send a short question and we will forward it directly to the provider.

About the course.

After completing the course, you will be able to plan a digital communication strategy, learn more about the advantages of digital marketing, properly segment your target audience, and better define goals and the stages of communication with customers.

What you will learn

What you learn.

  • Digital communication strategy
  • About us
  • Notice regarding data processing
Curriculum

How the course is built.

  1. Introduction

  2. The advantages of digital marketing

  3. Defining the philosophy: the Golden Circle

  4. Reviewing the competition

  5. Setting objectives

  6. The stages of customer communication

  7. Segmenting the target audience

  8. Reviewing and choosing digital channels

  9. Content strategy

  10. Measuring results

  11. Team structure

  12. Useful links

What "verified" means here

Verified credential.

When you complete the course, Bank of Georgia issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.

100% Verifiable certificates Secured on blockchain

How to Develop a Digital Communication Strategy

Bank of Georgia

Verified credential

Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.