Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: HRMD20JÖN.
Business Development and Marketing gives knowledge of how a company in the hotel and restaurant industry develops based on financial conditions in a competitive industry. You learn how business and marketing plans steer an operation in terms of the development and life cycle of the product or service, brand building, target group adaptation and customer orientation. The course gives you the skills to plan, analyse and draw up a business and marketing plan for a company.
The aim of the course is to give knowledge of business development and marketing in order to gain insight into how a company in the hotel and restaurant industry develops based on financial and its specific conditions in a competitive situation.
The goal of the course is for the student to have knowledge of how a business and marketing plan steers an operation in terms of the development and life cycle of the product/service, brand building, target group adaptation and customer orientation. The goal is for the student to have the skills to plan, analyse and draw up a business and marketing plan for a company and to understand the role and importance of marketing for business development. The student can, with advantage, further develop material produced in earlier courses.
The aim of the course is to give knowledge of business development and marketing in order to gain insight into how a company in the hotel and restaurant industry develops based on financial and its specific conditions in a competitive situation.
The goal of the course is for the student to have knowledge of how a business and marketing plan steers an operation in terms of the development and life cycle of the product/service, brand building, target group adaptation and customer orientation. The goal is for the student to have the skills to plan, analyse and draw up a business and marketing plan for a company and to understand the role and importance of marketing for business development. The student can, with advantage, further develop material produced in earlier courses.
What you will learn
What you learn.
You can plan, analyse and draw up a business and marketing plan for a company.
You understand how the life cycle of a product or service affects the business and marketing plan.
You can reason about brand building, target group adaptation and customer orientation.
You understand the role and importance of marketing for business development in hotels and restaurants.
Curriculum
How the course is built.
Business planning
Developing a business plan adapted to hotel and restaurant companies.
Marketing plan and brand
Building a marketing plan, a brand and customer orientation.
The product life cycle
How the life cycle of the product/service affects business and marketing work.
The competitive situation in the industry
Financial conditions and competition in the hotel and restaurant industry.
Target audience
Who is this for?
Students in YH programmes for the hotel and restaurant industry who want to deepen their knowledge of business development and marketing.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
