Marketing & Communication

Business Acumen and Communication, 25 YH credits.

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TUC Yrkeshögskola
Verified provider of education

Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: IOTD24HEL.

The course gives you knowledge of the importance of business acumen for building good customer relationships and profitable business linked to your professional role. You develop your communication skills in business contexts and learn how businesslike conduct contributes to the organisation's results. The course is part of a YH programme in sales/business development at TUC Yrkeshögskola.

Duration: 5 weeks
Language: Swedish
Level: Intermediate
CSN-eligible

Time commitment: Full time, about 40 hours/week (distance learning with in-person meetings)

About the course.

In the course, the student learns about the importance of business acumen for building good customer relationships and profitable business linked to the professional role.

In the course, the student learns about the importance of business acumen for building good customer relationships and profitable business linked to the professional role.

What you will learn

What you learn.

  • You understand the importance of business acumen for customer relationships and profitability.
  • You can communicate in a businesslike way in your professional role.
  • You can help build good customer relationships.
  • You understand the link between business acumen and the organisation's results.
Curriculum

How the course is built.

  1. Fundamentals of business acumen

    What business acumen means and why it matters.

  2. Customer relationships

    Building and maintaining good customer relationships.

  3. Business communication

    Communication techniques in business contexts.

  4. Profitability and business value

    The link between business acumen and profitable business.

Target audience

Who is this for?

The course is aimed at students in a YH programme who meet customers and business relationships in their professional role, for example Account Manager or B2B Corporate Sales.

What "verified" means here

Verified credential.

When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.

100% Verifiable certificates Secured on blockchain

Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.