Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: FÖS19TRA.
Business Acumen teaches you to identify a company's markets and analyse the markets' needs and demand. The course emphasises business acumen and customer care to improve the customer experience, with a sustainability perspective and a focus on business ethics. Through realistic business scenarios you gain a solid foundation for your future professional role as a B2B sales representative, with knowledge of business development, negotiation, communication and innovation.
Duration: 4 weeks
Language: Swedish
Level: Beginner
CSN-eligible
Time commitment: 20 YH credits, approx. 4 weeks of full-time study
The aim of the course is to increase the student's ability to view the company's market from a national and international perspective, and to analyse the market's needs and demand. The goal of the course is for the student to learn to combine this knowledge with their own company's competence and resources, in order to create an offer that is as attractive as possible for both parties. The course should also provide an understanding of customer logic and the customer's buying process.
The aim of the course is to increase the student's ability to view the company's market from a national and international perspective, and to analyse the market's needs and demand. The goal of the course is for the student to learn to combine this knowledge with their own company's competence and resources, in order to create an offer that is as attractive as possible for both parties. The course should also provide an understanding of customer logic and the customer's buying process.
What you will learn
What you learn.
Can identify a company's markets and analyse needs and demand
Can apply tools for good customer care and customer experience
Understands business ethics and sustainability in business relationships
Can work with basic business development and negotiation
Can communicate and act innovatively in business contexts
Curriculum
How the course is built.
Market analysis
Identifying markets and analysing needs and demand.
Customer care and customer experience
Tools and methods for improving the customer experience.
Business ethics and sustainability
Acting morally and ethically in business relationships with a sustainability perspective.
Business development and negotiation
Basic business development, negotiation techniques and innovation.
Target audience
Who is this for?
The course is aimed at students in TUC's sales programme who are training to become B2B sales representatives.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
