Class SOMED22.

Professional Roles Professional role 1: Community manager Professional role 2: Digital communicator in social media Professional role 3: Social media lead/Social Media Manager Professional role 4: Social marketing manager/Paid Social Specialist The graduate has knowledge of... - The business value of digital communication, marketing, PR and sales in digital channels - Commonly used tools for analysing campaigns in digital channels, and digital tools for communication and how they work in social media - How companies can work with marketing automation and an ecosystem for omnichannel marketing - Market, web and social media analysis - Digital campaigns: how they are planned, produced, optimised and followed up - Advertising in digital channels: how it is planned, set up, optimised, converted and followed up - Different forms of communication in digital media (text, image, video) - Influencing an audience to change or reinforce a behaviour that drives profitable customer action - Project methods and agile projects in digital channels - Crisis management for internal and external crises in social media - How a brand builds its audience in order to drive profitable customer action - How a company, based on analysis and set KPIs, can strengthen its presence in digital channels The graduate has skills in... - Planning, creating and publishing digital campaigns intended for social media - Exporting statistics from digital channels and writing reports on social media presence - Planning and designing ads in text and image for social media - Formulating a marketing plan for communication in digital channels - Communicating visually, verbally and in writing in Swedish and English in digital channels - Conducting marketing communication in digital channels on behalf of a company, based on the company's tone of voice - Interpreting market, web and social media analysis, and using tools to calculate the financial return on advertising and campaigns in digital channels - Measuring CRM and customer loyalty work - Measuring and analysing digital activities linked to offline activities, compiling, exporting and interpreting quantitative data, and creating a report on activities and ongoing work in digital channels for a company, by identifying the target group and understanding in which specifically adapted channels, forums or other sources the brand is mentioned or communicated - Building and maintaining online communities - Understanding what kind of content, adapted to the brand and its target group, creates proactive and reactive communication opportunities The graduate has the competence to... - Take responsibility for the digital communication of a company/organisation and for how digital channels can be used to reinforce a chosen message - Contribute specialised expertise on communication in digital channels in a work team and for a company/organisation - Based on analyses, give recommendations for improving a company's digital presence in both Swedish and English, and share insights from the analysis with a creative team - Evaluate and analyse a company's presence in digital channels in order to develop, strengthen and measure its visibility in digital channels - Evaluate the customer journey and suggest improvements for a better customer experience and loyalty - Continuously communicate results and development issues about digital channels with a company's management - Build and maintain online communities - Keep informed and independently follow developments in the field for their own professional development