Certified Marketer is Distanslära's distance programme in digital marketing. You develop broad and practical competence: from strategy and target group analysis to execution, optimisation and follow-up. The programme goes in depth into SEO, SEM, keyword analysis and conversion optimisation, as well as analysis in Google Analytics and Google Tag Manager. You can also take the Google Ads Search and Google Analytics certifications.
Duration: 20 weeks
Format: Online
Language: Swedish
Level: Beginner
Time commitment: 2-4 hours per week (100, 50 or 25 % study pace; access to the material for up to two years)
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About the course.
The participant has developed broad and practical competence in digital marketing, from strategy and target group analysis to execution, optimisation and follow-up.
The programme has covered the fundamentals of marketing, brand development, the customer journey and content marketing, as well as work with media and channels. In-depth study has covered SEO, SEM, keyword analysis and conversion optimisation, together with analysis and tracking in tools such as Google Analytics and Google Tag Manager. Laws and regulations in the field have also been covered.
Through practical exercises, reflection assignments and application in relevant tools, the programme has been completed with good results.
The following certifications have been obtained:
Google Ads Search Certification
Google Analytics Certification
What you will learn
What you learn.
You master the fundamentals of marketing and brand development.
You can work with the customer journey and content marketing.
You can choose and work with different media and channels.
You understand SEO, SEM and keyword analysis.
You can work with conversion optimisation and analysis in Google Analytics and Google Tag Manager.
You can take the Google Ads Search and Google Analytics certifications.
Curriculum
How the course is built.
Marketing fundamentals
Basic marketing and strategy.
Brand and target group
Brand development and target group analysis.
Customer journey and content marketing
The customer journey and content marketing.
Media and channels
Choosing and managing different media and channels.
SEO and SEM
Search engine optimisation, keyword analysis and search engine marketing.
Analysis and tracking
Google Analytics, Google Tag Manager and conversion optimisation.
Laws and regulations
Relevant laws and regulations in marketing.
Target audience
Who is this for?
For you who want to work as a digital marketer or marketing assistant at an agency or marketing department. No prior knowledge is required.
What "verified" means here
Verified credential.
When you complete the course, Distanslära issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
