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Course content, a selection: - Methods for working professionally with press communication and strengthening the organization's credibility - Concrete tools for pitching a news story to the media and achieving wide coverage. - Practical ways of working to build trust and a mandate among managers and spokespersons - Strategies for handling media pressure, difficult questions and crises with calm and precision - A deeper understanding of how to build lasting relationships with journalists and set the framework for the dialogue
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Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.
