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- Strengths and weaknesses of different social media and how each channel's algorithm works. - How to set goals and KPIs for social media and measure the results over time. - How to create engaging and relevant content, adapt your content to social media in the best way, and plan both your paid and organic content. - Advertising on social media. - How and where you best reach your target audience on social media, and the strengths and weaknesses of the most used social media channels. - Privacy and ethics, opportunities and limitations. - How AI affects social media and how you can use it to streamline and optimise your work
When you complete the course, Sveriges Kommunikatörer issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.
