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During the programme we cover: Marketing fundamentals • The 4P model • Brand identity Marketing laws • Target audience • Communication fundamentals • Basics of communication • Cultural influence • Communication strategy • Environmental scanning • Market research • Marketing plan • Digital and physical communication • Digital channels • Digital strategies • Company presentations
When you complete the course, Education Online issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
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