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COURSE CONTENT: BUSINESS ENVIRONMENT ANALYSIS: - METHODS FOR TREND SPOTTING - BUSINESS ENVIRONMENT ANALYSIS 1, THEORY AND PRACTICE - STAKEHOLDER AND COMPETITOR ANALYSIS - IMPACT ANALYSES - COMMUNICATING BUSINESS ENVIRONMENT ANALYSIS STRATEGY DEVELOPMENT: - CREATIVE IDEA AND STRATEGY DEVELOPMENT BASED ON ENVIRONMENT, VISION AND RESOURCES - STRATEGY EVALUATION AND CORRELATION ANALYSIS - ACTION PLANS AND IMPLEMENTATION
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