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Course content: Knowledge in creating measurable digital goals based on overall business goals. The ability to read and correctly analyse data. Optimising your own company's marketing and sales based on data. Creating and producing reports for the management team and other stakeholders. Terminology for understanding and using Google Analytics. Scope: 3 days
When you complete the course, IHM Business School issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
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