Sales Engineer, Electrical and Automation.

On completion of the programme, the student shall have knowledge of/in Specialised knowledge of electrical systems and automation systems, electrical components and their functions. Knowledge of drawing reading, drilling, threading, soldering and connecting, as well as knowledge of finance with costing and business economics. Knowledge of and an overview of areas bordering on the student's own field of work or study, such as robotics (how robots work and interact in a system) and psychology (behaviours and handling different behaviours in sales situations). Knowledge of work processes and quality criteria in programming/communication (programming methods and how products communicate with each other via common interfaces/protocols), in marketing with target group analysis, segmentation and marketing channels, and in sales with sales technique, argumentation technique and sales tools/CRM systems. On completion of the programme, the student shall have skills in Skills in planning, carrying out and identifying resources for specialised tasks such as reading dimensioned drawings, carrying out different types of soldering, reading wiring diagrams for direct/alternating current and three-phase voltage, choosing the right voltage levels, and drawing, reading and interpreting diagrams of integrated systems. Skills in costing and preparing a balance sheet, and in formulating pricing and messages in order to choose a marketing channel with the target group in mind. Skills in solving complex problems in programming/communication through programming methods that communicate with each other via common interfaces/protocols, and in handling different types of communication protocols. Also skills in using CRM systems (and analysing their impact on sales and the company's finances) and in practising sales techniques such as negotiation/argumentation technique. Skills in communicating commitments and solutions within a field of work or study in at least one foreign language, by being able to interpret symbols on electrical/automation components, their functions and technical data in Swedish and English, and also, by understanding different types of personalities, meeting customers in the sales conversation in different ways in both Swedish and English. On completion of the programme, the student shall have the competence to Competence to independently make connections with automation/electrical components: pneumatics, sensors, linear and motor systems, and to program a robot and apply it in an integrated system consisting of electrical/automation components. Competence to independently program PLCs and microcomputers, connect PLCs to electrical/automation systems and program a typical industrial application, leading to further learning and professional development. Competence to supervise work or study activities and complete assigned projects in finance by independently preparing price calculations, income statements and balance sheets and showing how these affect the company's profitability. Apply specialised knowledge to develop target group analyses and market segmentation and work to choose the right marketing channel for the message.