Learn how to develop, focus and execute brand strategies that integrate business, creative and technological perspectives. This fast-track, part-time course teaches you brand modelling techniques, tools, and practical applications.
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Learn how to develop, focus and execute brand strategies that integrate business, creative and technological perspectives. This fast-track, part-time course teaches you brand modelling techniques, tools, and practical applications.
The course provides you with key concepts and models, relevant case studies, and a practical project to apply your knowledge to. Knitting this all together is a methodical framework that allows you to connect the dots between the different perspectives in brand strategy. The course also includes process charts, frameworks, recommended reading list and tips on tailoring the process to you and your organization. Before commencement, all students set their individual learning goals and concrete action points. Individual tutoring sessions are also offered towards the end of the course.
Explore how branding has shifted from traditional rules to experience-driven strategies, with case studies from Tesla, Spotify, and Glossier.
Learn to craft authentic, purpose-led brand positioning that drives engagement and differentiation through strong narrative architecture.
Understand how to link brand metrics to business outcomes using dashboards and AI-based attribution modeling.
Develop integrated, high-impact campaigns that balance brand building with activation using creative briefing tools.
Deepen customer insight through sensory strategy, journey mapping, and community-driven brand experiences.
Gain hands-on experience with AI tools for personalization, while addressing ethical considerations in tech-driven branding.
Master brand architecture, identity, and integration across portfolios and physical-digital touchpoints.
Design participatory brand narratives and content ecosystems that deliver measurable business impact.
Build resilient brands through real-time crisis management strategies and live simulation exercises.
Apply global branding frameworks and cultural intelligence to manage brands across diverse markets.
Identify trends, plan for future scenarios, and embed innovation within brand teams for sustained growth.
Students present their projects. Peer and instructor feedback. Career development and networking.
You have 5+ years of professional experience in one of the three areas covered by this course (strategy, creativity, technology) or in a multidisciplinary role. You want to upskill or transform your knowledge base for a new professional challenge or a higher professional role in brand communication. If you work at a company, you want to demonstrate the value of your brand, drive it forward with a broad perspective, and lead teams across silos.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Brand Strategy
Berghs School of Communication
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