Learn practical tools to move your Content Marketing career into the AI era. This short online course is designed for marketing professionals who are looking for an AI boost, an overview of some of the most exciting tools, and practical ways to integrate them into their daily workflow.
Format: Online
Language: English
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About the course.
Learn practical tools to move your Content Marketing career into the AI era. This short online course is designed for marketing professionals who are looking for an AI boost, an overview of some of the most exciting tools, and practical ways to integrate them into their daily workflow.
AI is changing the game of Content Marketing. This course introduces you to some of the most exciting AI tools available for content strategy and optimization. Throughout the course, you experiment with today's leading AI tools, including ChatGPT, Claude, Perplexity, and Midjourney, while exploring advanced multimedia tools like Sora, Runway, and ElevenLabs. You learn how to work with AI across the full circle - from content strategy to optimization- and you apply knowledge to a practical case to get first-hand experience.
The course is designed to boost your professional practice with the power of AI and to give you a competitive advantage in a rapidly evolving job.
The course consists of 5 evening classes (2h/each) conducted over 4 weeks, comprising demos, practical assignments, discussions, and feedback. The course is light and flexible. It is designed to fit the life of a working professional and it can easily be combined with a full-time job.
What you will learn
What you learn.
After completing this course, you will be equipped with the knowledge and the skills to lead AI-first content marketing projects in organizations big and small.
Curriculum
How the course is built.
Session 1: Content Research and Strategy
Lay the foundation for an effective content strategy using AI. Learn how to talk to ChatGPT for optimal output. Prompt engineering foundations. Research methods using AI. Purpose and example of content strategies.
Session 2: Content Plan
This week is all about content ideation and planning. You’ll create a content plan/calendar based on your strategy. Purpose and example of a content plan. In-depth prompting tips.
Session 3: Content Production
AI tool tips and demos to help you produce the content in your plan.
Session 4: Content Analysis & Optimization
Evaluate the effect of your content and use AI to iterate and refine your strategy and plan. AI for qualitative and quantitative data analysis. Actionable insights.
Session 5: Final Project Presentation
The course ends with your final project review where you showcase your choice of strategy, plan, content asset(s), and analysis. Share your key takeaways from the course and plan for implementation in your workflow.
Target audience
Who is this for?
This course is for anyone who works in marketing communications, social media, content strategy, and content creation and wants to learn new tools and gain a strong competitive advantage. We require a minimum of 3 years of work experience in marketing-related jobs, an active ChatGPT Plus and Midjourney account, and a good level of English. You might have started using AI tools and want to expand your knowledge, or you might be an AI-curious beginner. After completing this course, you will be equipped with the knowledge and the skills to lead AI-first content marketing projects in organizations big and small.
What "verified" means here
Verified credential.
When you complete the course, Berghs School of Communication issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
