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Description Through research, insights and practical tools, the training series has given professional knowledge of everything from TV's role in the media mix to how to plan, buy and measure the effect of your advertising. It has also given knowledge of using TV4 Media Manager as a tool when buying advertising. Programme content Course 1: language, history and viewers Course 2: Creating sales and brand with TV commercials Course 3: Growth through advertising effect Course 4: Planning for TV advertising Course 5: Buying advertising space on TV Course 6: Creative sponsorship About 12.5 hours of digital training time. Training manager MARIA KÄCKE
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Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.
