Technical Sales Manager.

After completing the programme, the student should have knowledge of/in Specialised knowledge of B2B sales, all stages of the sales process and the sales tools relevant to the professional role, focused on technical products and services. Specialised knowledge of financial concepts, budgeting, profitability calculations, financing and financial documentation. Specialised knowledge of theoretical and practical consultative selling, digital sales and social selling within the professional role. Specialised knowledge of needs analysis, customer analysis and competitor analysis. Knowledge of smart industry, industrial processes and the logistics chain. Knowledge of adjacent professional and competence areas such as project management, business law, financial management, key business administration concepts, and laws and regulations and how they affect different business relationships and company forms within the professional role. Independently choose and propose suitable technical solutions based on the customer's needs. Specialised knowledge of technical documentation, in both English and Swedish. After completing the programme, the student should have the skills to Plan and carry out sales work based on business acumen, technical solutions and sustainability, handle the different stages of the sales cycle, independently handle different sales tools, and choose and implement a suitable negotiation strategy. Plan and carry out needs analyses and competitor analyses, and independently handle suitable methods and carry out market analyses. Identify resources for carrying out specialised tasks in consultative technical sales within the professional role. Drive continuous customer development at all levels of the customer company and independently choose suitable technical solutions based on customer needs. Communicate commitments and build good customer relationships fluently in Swedish and English, both spoken and written. After completing the programme, the student should have the competence to Independently handle theoretical and practical technical sales in a way that leads to further learning and professional development in the professional role. Independently carry out needs and customer analyses and choose a suitable sales method for the technical product or solution. Independently work in accordance with current laws and regulations and master strategic negotiation methods/techniques from a national and international perspective.