Marketing & Communication

Customer Communication and Difficult Conversations in the Insurance Industry.

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SSE - Handelshögskolan Executive Education logotyp
SSE - Handelshögskolan Executive Education
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Language: Swedish
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About the course.

has completed the course, which aims to strengthen the participant's ability to communicate professionally, in a trust-inspiring way and with empathy when meeting insurance customers, especially in complex and emotionally charged situations. Course content: Psychological principles that affect communication and decision-making, Communication barriers and pitfalls in difficult conversations and how they can be handled, Case studies from the insurance industry, The customer communication of the future. The course comprised the equivalent of three study days. It consisted of preparatory online studies, three teacher-led half-day seminars and ongoing home assignments focusing on practical application, reflection and exchange of experience.

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