Part of the YH programme Digital Content Producer at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: DIGID23LIN.
Communication and Behavioral Science is a 20 YH credit course at TUC Yrkeshögskola covering basic communication theories and behavioral science, together with an orientation in the central concepts that underpin the program and the future professional role. The course develops knowledge and skills in oral and written communication so that you can adapt messages to channel and target group. You learn techniques for communicating in a confident, well-considered and persuasive way, and get an introduction to sustainable communication.
Duration: 4 weeks
Language: Swedish
Level: Beginner
CSN-eligible
Time commitment: Full-time study equivalent to 20 YH credits (approx. 4 weeks)
The course covers basic communication theories and behavioral science, together with an orientation in overarching concepts, with the purpose of giving the understanding and insight that underpin the program and the future professional role. The purpose of the course is to develop knowledge and skills in oral and written communication so that messages can be adapted to channel and target group. The aim of the course is for the student to have knowledge of techniques, tools and methods for written and oral communication. The aim is also to develop the skill of communicating effectively in writing and orally, and to learn the techniques needed to deliver a message in a confident, well-considered and persuasive way. The course also gives an introduction to sustainable communication.
The course covers basic communication theories and behavioral science, together with an orientation in overarching concepts, with the purpose of giving the understanding and insight that underpin the program and the future professional role. The purpose of the course is to develop knowledge and skills in oral and written communication so that messages can be adapted to channel and target group. The aim of the course is for the student to have knowledge of techniques, tools and methods for written and oral communication. The aim is also to develop the skill of communicating effectively in writing and orally, and to learn the techniques needed to deliver a message in a confident, well-considered and persuasive way. The course also gives an introduction to sustainable communication.
What you will learn
What you learn.
You have basic knowledge of communication theory and behavioral science
You can adapt messages to channel and target group
You can communicate orally and in writing in a clear and well-considered way
You have techniques for delivering messages confidently and persuasively
You have an introduction to sustainable communication
Curriculum
How the course is built.
Communication theory
Basic theories in communication and behavioral science.
Oral and written communication
Techniques for communicating clearly in speech and writing.
Adapting to channel and target group
Adapting messages to different channels and recipients.
Sustainable communication
Introduction to a sustainability perspective in communication.
Target audience
Who is this for?
The course is aimed at you who are studying a YH program at TUC and want to develop basic knowledge of communication and behavioral science for your professional role.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
