Sustainability Communication.

After completing the programme, the student should have knowledge of: 1. Explaining basic principles and concepts of ecological, social and economic sustainability 2. Explaining current laws, guidelines and frameworks and where to find information about them 3. Describing the link between sustainability strategy and its role in brand development 4. Explaining models and methods for sustainability communication 5. Describing how storytelling can be used to convey the company's sustainability work and values 6. Describing methods for evaluating and measuring the effect of sustainability communication 7. Describing current digital tools and channels for sustainability communication and how best to use them 8. Explaining the risks and challenges in sustainability communication After completing the programme, the student should have the skills to: 1. Find, interpret and work proactively according to current regulations such as CSRD and Green Claims 2. Identify and understand the target group's needs and expectations regarding sustainability 3. Plan and organise sustainability communication in a systematic and effective way 4. Follow up and adjust sustainability messages to maintain relevance and engagement 5. Measure and evaluate the effect of sustainability communication on brand, engagement and customer satisfaction 6. Use digital channels, platforms and tools for sustainability communication 7. Identify and manage potential risks, such as greenwashing and misunderstandings in sustainability communication After completing the programme, the student should have the competence to: 1. Independently plan, run, complete and follow up sustainability communication 2. Independently create engaging and inspiring sustainability messages adapted to different target groups and channels 3. Independently handle content in the field so that it leads to further learning and professional development in sustainability communication Description of the goals the student has achieved: In the course the student learns about trends, legislation and methods for business environment analysis related to sustainability communication. The student learns tools for identifying sustainability issues, storytelling and target group adaptation in order to create authentic sustainability stories that strengthen the business and contribute to the development of society. The course also covers methods for measuring and evaluating the effect of sustainability communication and the integration of digital tools to extend the reach of the message efficiently. After completing the course, the student should, in their professional role, be able to plan, carry out and follow up sustainability communication, manage risks and create long-term engagement among both internal and external stakeholders in order to strengthen the brand's credibility.