Corporate Sales Representative.

Description of the programme's content and goals Professional roles 1. Corporate sales representative 2. Account manager 3. B2B salesperson After completing the programme, the student should have knowledge of 1. The sales concept as a whole 2. The importance of communication in sales processes, such as rhetoric, presentation and negotiation technique 3. Tools, methods and strategies for business-to-business sales 4. Sales technique, both theoretical and practical 5. Sales strategies and sales targets 6. Key Account Management: strategic and practical key account work 7. Strategic marketing, both practical and digital 8. Digital business 9. The company's market from a national and international perspective 10. The importance of business law, such as writing quotations and contracts 11. Specific industry knowledge from a research and development perspective 12. Business economics and profitability calculation, as well as budgeting and costing, pricing and key figures 13. Project management in sales 14. The importance of market planning and business development After completing the programme, the student should have the skills to 1. Communicate orally and in writing in English in business and social contexts 2. Conduct a sales conversation from introduction to closing the deal 3. Act creatively and effectively from first customer contact to closing and follow-up 4. Systematically plan, carry out and analyse their sales work 5. Use tools, methods and strategies for business-to-business sales and know how to reach set targets with them 6. Interpret and identify financial reports and key figures 7. Evaluate the customer's financial situation 8. Use digital sales channels 9. Work their market based on marketing theories 10. Analyse the company's business environment and market, including the competitive situation 11. Adapt their communication to the recipient 12. Project management: methods, tools and knowledge that enable them to run and take part in projects After completing the programme, the student should have the competence to 1. Independently lead sales in English 2. From a holistic perspective, steer the business towards more profitable customers and deals 3. Monitor and evaluate that good sales work is carried out 4. Interpret and draw up contracts with regard to legal aspects 5. Develop relationships of trust with the company's customers 6. Complete, follow up and evaluate a sales project 7. Apply profitability optimisation for both the customer and the company itself 8. Understand, propose and evaluate profitability calculations 9. Analyse and take future action based on competitor analyses 10. Analyse customer groups and needs in the market, and propose future strategies 11. Lead a business-developing operation 12. Drive and lead key account sales 13. Evaluate information and methods in the field of marketing and sales